WIX.com: Shoot the Cover

Reframing Photography

The Ask

23 Stories x Condé Nast was challenged with enhancing the profile of wix.com for professional photographers who are trying to make a name for themselves and get their work “out there” -- seen by influential photo editors and creative directors in the fashion industry and beyond.

The Answer

23 Stories promoted a photography contest with wix.com whose winners had the chance to get their work seen by Condé Nast photo editors and creative directors—and ultimately receive the grand prize--working with three of CN’s iconic brands on a future issue cover shoot. The winner would either shoot and produce the cover of Brides, Condé Nast Traveler, or assist the lead photographer on a Vanity Fair cover shoot.

The Outcome

Up-and-coming photographers from across the country submitted their work, vying for the opportunity to work with some of the leading creative lenses and photography arbiters in the business. Three lucky and talented winners walked away with accolades from some of the most esteemed industry influencers--and some beautiful new work to add to their portfolios.